3 Ways to Tap Your Consumer’s Subconscious Brain

As humans, we like to think that we’re rational thinkers. However, the truth is that we buy based on our emotions and not reason. According to a study made by Harvard Business School professor Gerald Zaltman, 95% of our buying decisions are made by  our subconscious mind. Our subconscious long for simplicity, and it’s emotion-driven.

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Take a look at the successful startup companies. Their ads are colorful, happy, and appeal to people’s emotions. They use phrases that are simple to comprehend, such as “Think different” and “Say hello to the future.” Try to incorporate a few of these strategies to your marketing approach.

Know What Your Audience Knows. Conduct a market research. List your toughest customers, and build your vocabulary around theirs. Knowing who’s interested in your service and what they know about your company is vital for clear marketing.

Speak To Your Customer’s Mind. What do your customers feel when when they use your services or your products? Let’s say that you’re an outsourcing company. Your clients might not say it, but you suspect that they are scared of failing. That’s why you choose words like “safe” and “we” to let your clients know that you have their back.

Keep It Simple. The most powerful and effective words in the English language aren’t difficult to comprehend. Short and everyday words like “you,” “free,” and “because” are the three most persuasive words to a consumer’s ear. These words signal ideas like customer-centrism, generosity, and purpose. Stick to short and simple words as much as possible. If you’re speaking to a nontechnical consumer, skip the tech talk. Remember, simplicity sells; data doesn’t.

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5 Reasons Why Your Business Needs a Mobile App

When you hear about mobile apps for business, you’ll probably think of big companies like Costco and Wells Fargo. However, more and more small- to medium-sized businesses are following this mobile trend, because they know that an effective marketing strategy involves more than just a mobile-friendly website.  

In fact, you’ll notice that many small businesses that you connect with everyday have their own dedicated mobile app. Companies like these are taking their marketing strategies to the next level.

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In case you’re not convinced about building your own mobile app yet, here are 5 benefits you might want to know about.

Improves Customer Engagement. Having a built-in messaging feature within your mobile app can make a big difference in the way you communicate with your customers. For example, ChowNow, an online food ordering system and marketing platform, built its entire business around their mobile ordering app. In a recent report by Chicago Tribune, the average American spends at least 26 minutes each day on their mobile phones. It’s therefore not surprising that most consumers prefer to communicate with you via app messaging than via phone.

Creates A Direct Marketing Channel. One of the biggest benefits of having a mobile app is having the information ready for your customers. Everything they need to know about your business’ special promos and sales are right at their fingertips. You can also get direct interaction with your customers through push notifications.

Creates Brand Recognition. Having a mobile app greatly contributes to your brand awareness. The more customers you involve with your app, the sooner they will be inclined to your service.

Get Ahead Of Competition. A sleek mobile app is where you can get ahead of the competition. These days, it’s still rare that small businesses have a dedicated app just for them. You could be the first to offer a mobile app to your customers among your competitors, which puts you ahead of the game.

Be Visible To Your Customers. The average American spends more than 2 hours a day on their mobile phones. While scrolling through their device for the app(s) that they’re looking for, your app might be in the way. This can be an advantage for your brand, since our human mind unconsciously records images and text that we come across with.

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