Top 5 Countries Served By Philippine Call Center Industry

Since global outsourcing started, the business process outsourcing (BPO) industry in the Philippines has evolved at a rapid rate. It employs over a million workers and has hit 115 Trillion Philippine Pesos back in 2016. According to the Contact Center Association of the Philippines, the BPO industry is predicted to make $40 billion in revenue by the year 2020. Today, the Philippines remains as the call center capital and continues to be the largest location for delivery of contact services worldwide.


Due to the recognizable advantages of global outsourcing, numerous countries started to outsource their services to the country. Philippine call centers can get different clients, from different locations. As part of the global outsourcing industry, here are the countries that outsource their services to the Philippines.

United States

North America remains to be the biggest client of the Philippine outsourcing industry. From a cultural perspective, the United States and the Philippines have a strong bond since the 1800s. As a former colony of the United States, the country is known for its excellent English communication skills that attract English-speaking businesses.

The country’s relationship with the United States has been progressive, prosperous, and vital to the Philippine BPO industry.


Australian businesses have a remarkable influence on the Philippine BPO arena. According to the Philippine Institute for Development Studies (PIDS), there are plenty of Australian companies looking for an outsourcing investment. These companies are on the lookout for BPO companies, with an excellent IT department. Working for an Australian company makes it even more attractive, as the Philippines is only 2 hours behind; so, the majority of agents work during the day.


Back in 2007, a study made by a European IT service centre concluded that only 1.2 percent of European share in the industry went to the Philippines. Ten percent of local BPO revenue was derived from European accounts. Just last year, European companies started to see the Philippines as one of the best BPO hubs in the world. Now, the European market makes up 10% of the Philippine BPO industry. In 2008, more businesses started to invest in the country’s BPO workforce.


In a workshop with Canada back in 2014, the Department of Trade and Industry recommended the IT-BPO industry as one of the focus sectors for investment in Canada. One of which has more than 3,000 employees in a call center, with more than 40 clients, including several North American telecoms, cable companies, and online video game makers.


Commonly, Japanese companies that outsource are in finance, accounting, and IT. The Japanese Embassy and DTI disclosed that despite the hurdles the two countries faced, Japan still became the fourth top investor in the Philippines back in 2012. In 2013, Japan Credit Rating Agency said that the country’s BPO industry is one of the major driving forces for Japan’s account surplus. Moreover, there are almost 70 Japanese firms that have outsourced their operations in the Philippines.

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5 Ways To Achieve Great Company Culture

If you’re looking to hire skillful and talented professionals, you don’t just take care of the basics, such as standard office cubicles, comfortable lounge areas, and competitive salary packages. You won’t be able to attract the kind of employees you want for your company if what you offer doesn’t include the overall employee experience. From the minute a potential employee walks into your office, they should get the feel of your company’s culture, which includes everything from the way you treat employees, how everyone interacts, your company policies, down to the overall work environment (fireman’s pole, anyone?). When you put your focus on your company culture, you should have guiding principles. Your employees will live by this, and you will be known for it.


In some sense, company culture is one that promotes employee happiness and supports the company mission and vision. Let’s get into the elements that make a great company culture.

1. Hire People Who Fit Your Culture - Hiring someone with an attitude that does not fit your company’s culture is detrimental to your business and must be dealt with right away. This will show other employees that you appreciate them and are serious about keeping the company culture. Hire people who you know can represent your company well— even outside the office. One bad hire can affect an entire company and possibly your potential employees.

2. Good Decisions Can Come From Anywhere - As some companies get bigger, they tend to limit their employee freedom. Employees are getting less involved in the decision-making process. This makes your employees’ impact on the company minimal, and they feel that they are “just another employee at just another company.” Let your employees feel that they have a voice and that their opinions matter as well. This is also great way of attracting talented individuals who will fit your the culture if you let them.

3. You’re A Team And Not A Bunch Of Individuals - Teams work together and help each other when they feel that it’s necessary. It doesn't matter who gets the credit, because you accomplish everything together. If you have a bunch of individuals, they become ineffective and irrelevant. Just like in basketball, the person who hogs the ball does not involve any of their teammates. They usually get decreased playing time, or they get cut off from the team. Having a bunch of individuals can cause conflicts and minimize effectivity.

4. Create A Respectful Workplace - One of the most important part of creating a great company culture is related to having a workplace that is respectful. Create a space where your employees are valued, treated fairly, and work harmoniously. One way to do this is to model it to yourself and make sure your management models it as well. Greet all your employees by name, take interest in their personal lives, or simply by showing up to meetings on time. If everyone treats each other with respect, you will create a workplace that your employees are excited to come to every morning.

5. Develop A Company Vision - A vision statement serves as a foundational guide in establishing your company’s objectives. These simple phrases guides the company’s values and provides it with a purpose. When you create a vision, you begin to feel passionate about it. This also orients your employees in every decision they make. Over time, you will begin to see parts of your vision coming true and living through your company.

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