3 Strategies in Generating Leads for Small Businesses

Businesses both old and new face common problems. One of them is figuring out a way to gain more customers. Companies are able to solve this through generating leads. They collect information from people who are interested in their company’s product or service, or research potential leads for the sales team to reach out to. Lead generation comes in many different ways. You just need to find the right strategies for it.

If you’re managing a startup, two of your biggest concerns in lead generation are the time and cost. It’s a trial-and-error process. You need to figure out which strategy will take the least amount of time at minimal costs. Here are three effective and cheap strategies you can do to increase leads.

  1. Conduct webinars. The idea of participating in an online seminar and learning something for free is appealing to most people. It’s easy, convenient, and very accessible. Conducting webinars can help you generate leads through your sign-up list. It’s also beneficial for your company because if someone signs up, they’re already interested in what you do. As you collect their email addresses and names, you now have a bank of potential leads. In addition, make sure you are able to promote this event ahead of time, so you can get as many attendees as possible. Don’t forget to share free content like ebooks, a replay video of the whole event, or podcasts as an addition to your content marketing campaign. Let your audience grow and come back for more.
  2. Create white papers. They’re basically the same as webinars in a form of an in-depth report. According to Vision Advertising, whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology. They're advanced problem-solving guides. You can use this as another lead generation tool for your business. When you do this, make sure to require your readers to submit a form with their information before they can download and access the document. Not only will you give insightful information to your readers, you can also gather more leads as they sign up.
  3. Offer subscriptions through email marketing.  Another strategy you can do in generating leads is through sending out promotional and informative emails to your potential customers. The leads you gather through subscriptions are valuable. Through email subscriptions, your existing and potential customers can keep track of your company’s latest updates, campaigns, and promotions. You can even promote new articles by including a link to your blog in your email. Search through keywords, blogs, and forums related to your business, so you would be able to find more people who might be interested in your industry. However, you will have to be aware that there are rules concerning spam if you’re starting an email marketing campaign. Regardless, you just need to be careful and make sure that your content is credible, useful, and purposeful in order for your customers to trust you.

These are just three of the many strategies in generating leads. This may not work for every business. However, just remember to experiment with different alternatives and approaches in getting more customers. Figure out which tactic works and which ones won’t. This makes your company stand out from other companies out there.

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