Live chat does more than just allow your customers to contact you. In a study made by Zendesk, 92% of customers are satisfied when they use the live chat feature compared to other forms of communication, such as email, web form, and social media. However, most business owners do not have this feature on their website. They are under the impression that there is no need for this, as there are other alternatives available. This is nothing but a myth. A live chat feature actually does more.
Here are 5 reasons why you should have a live chat feature for your website.
Customers Feel Cared For. It is important to build a healthy relationship with your customers. A live chat feature is the best tool to show your customers that you care for them. Satisfied customers are more likely to remain loyal to your brand once you make them feel that they are provided with excellent customer support.
Customer Convenience. A live chat can connect your customers directly to an agent. No more dialing a number or pressing several numbers. In today’s age of multitasking individuals, this feature is the biggest benefit. Studies show that 51% of customers like live chat, because it allows them to multitask.
Instant Customer Feedback. This is the most important issue in your marketing strategy. A recent research suggests that it only takes 42 seconds for a live chat support staff to solve a query. Through this, you can analyze and make the necessary changes to your marketing strategy as your business moves forward.
Personal Touch For Your Brand. A live chat provides consumers with the ability to speak with you, a live person. In today’s digital age, there are a lot of automation and bots that could do this for you. However, most consumers prefer engaging with a fellow human being, because they find this refreshing.
Competitive Advantage. It’s always important to stand out among the competition nowadays as the number of business rivals increase every day. Big businesses such as Apple, Virgin Airlines, and many more are recognizing the importance of providing real-time customer service.
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