Lead generation, according to Marketo, describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Entrepreneurs need this strategy to help boost their businesses, especially startups, through gathering leads in order for their brands to reach their target audience.
But when it comes to cutting costs and focusing on the company’s core tasks, businesses outsource lead generation to outsourcing providers to get work done easily. Choosing the right provider with a qualified team will ensure good results. Have a look at the figures in the infographic below: